The Fundamentals of Corporate Strategy course was designed with Xavier Fontanet (CIV 91), former CEO of the Essilor Group.

An initiative of ACADI and the alumni associations of Mines de Paris, Nancy and Saint-Étienne and École Polytechnique (X-Sursaut), this course is open to alumni and students of Les Ponts.

The course is aimed at students, professionals and managers wishing to acquire the basics of corporate strategy. It covers the following concepts and their uses:

• Experience effects and their impact on costs
• The importance of market share
• The link between finance and strategy
• Strategic analysis tools (BCG matrix, market life cycles)
• Case studies (Essilor, Beneteau, Eurest)

Course price: €99 inc.

For a first approach :

- A free extract of 2 lessons + 1 quiz is available

- An enthusiastic testimonial from a learner